WRITING GUIDANCE & INSPIRATION | About Me Content that Makes Clients Say Yes
How do you know what to include in your About Me content? If every story and piece of wisdom you’ve collected throughout your life were a sheet of paper, you’d have enough to fill a library!
Even when it feels like you have nothing to say.
It can be a significant challenge to know what to weave into your About Me, and what to leave out.
The three tips below will help clarify what content will convert readers into clients.
How to Put the Me in Your About Me Content
Before you sit down to write your About Me Page, write freely about yourself and the value you want to bring your clients for at least 30 minutes.
Start by clearing blocks to talking about yourself. Journal on any discomfort or fear you feel about expressing your message and your value. Then, write about what it would look and feel like to have and be everything you need to share your gifts with exactly the people they’re meant for.
Envision and then affirm—out loud and in writing—why you and your offerings are uniquely valuable, especially when resistance to writing about you arises.
How to Make Your About Me About Them
Make sure every piece of information you share hits at least one of these points so that you resonate with your ideal clients throughout.
- It clearly speaks to a pain point your ideal clients are experiencing.
- It shows a solution you can provide your clients that addresses the cause of their pain.
- It inspires clients to partner with you so that they can start feeling better about themselves, their lives, or a combination—now.
Before you see how your About Me Content aligns with these three points, write freely about the value you want to bring your clients for at least 30 minutes. Repeat until you’ve generated content that hits each mark.
How to Ignite Client Relationships through Your Content
One of Forbes’ top 20 women bloggers Ann Handley gives some pivotal advice: “Make the customer the hero of your story.”
You want to leave your prospective clients feeling renewed faith in themselves and their possibilities for fulfillment after reading your About Me Page.
Wrap up your About Me Page by inviting your audience to imagine the heroic results they can achieve with you. For example:
What would it feel like if you could finally…
How would your lifestyle/relationship/self-confidence/etc. improve if…
When you start __, you will reap the benefits of...
End with a strong call-to-action to download any free resources and connect with you.
These About Me content tips show that it doesn’t have to be a struggle to turn an avalanche of hard-won wisdom into About Me content that will make your clients say “yes!”
Stay tuned for next week, when I’ll share key steps on how to write a good About Me Page.