Content Writing to Make Your Voice Sing


Do you feel that your voice and your content writing don’t align?

Your voice is your unique, authentic essence. It’s the unmistakable combination of your personality, character, and attitude.

If you’re like most of my clients, you have an impressive resumé and remarkable gifts. And yet, the vital, stop-you-in-your-tracks sound of your authentic voice is one you fail to capture on paper.

Without a strong voice, even your most compelling content will fail to engage your audience because they’ll feel disconnected from your authentic presence. If you see a lack of resonance with your audience or sense your readers don’t get you, this blog will show you how to change that.  

Why is your content writing lacking your authentic voice?

As I sat down to type this content writing blog, I remembered my first art modeling experience in 2015. Writing and art modeling are related in their aim of conveying a full, unique human experience. What makes or breaks this experience for my audience—whether I’m writing or modeling—is the quality of my voice.

My particular challenge when I started art modeling was owning my sensuality. Though I longed to celebrate my body on camera, I struggled to feel safe in my own skin. It took me hours of self-reflection and considerable healing before I could risk expressing my true self.

To help move past my fear of self-expression, I spent several hours during the month following my first photoshoot freewriting, drawing, and meditating on the three questions below.

Here is the distilled version of my questions and answers. Consider spending at least fifteen minutes freewriting, drawing, and/or meditating on them as well so you can develop your authentic voice.

  1. What comes up for me when I consider what it means to express my authentic voice? Ambivalence. On the one hand, I crave a genuine and joyful connection with my art and my audience. On the other hand, I don’t want to fall prey to judgment from others or from my own inner critic.

  2. What do I fear I would lose? I fear I would lose respect from those who feel that my work as a model devalues me. I fear that by expressing my sensuality, I give up the safety of hiding behind the facade of a quiet intellectual.

  3. What am I resistant to feeling or receiving? I don’t want to feel unsafe or receive unwanted attention. I resist receiving rejecting or shaming comments from others.

My answers to the questions above clarified what I needed to change so I could cultivate my authentic voice on camera. In reviewing my responses, I saw that I was allowing my fear of being attacked or abandoned by others to dissuade me from “the genuine and joyful connection with my art and my audience.”

I made the decision to focus on the rewards of authentic self-expression rather than the perceived risks. As a result, at my next photoshoot, I felt ready to be vulnerable so I could convey who I really was.

I noticed a significant difference in the quality of the images between the first photoshoot and the second. In the images from the first photoshoot, I looked stiff and guarded. In the photos from the second photoshoot, I could see my courage, my unbridled joy, my self-confidence, and my tenderness. My voice sung through the images, and I felt proud of my growth as an artist.

By allowing yourself to express the full range of your voice as a writer, you, too, can experience the incomparable pride of witnessing your true self in words.

Consider the following question to help you further express your authentic voice.

Are you resistant to showing your vulnerability in your content?

Before you answer this question, pause for a moment and take a few deep breaths. Now, think of the word vulnerability and list what words and images come to mind. Then, reflect on these words and images and answer the question above.   

When I ask my clients to do this exercise, they often describe the following qualities:

  • Weakness

  • Danger

  • Fear

  • Losing control

  • Shame

The fact that my clients associate vulnerability with these qualities suggests that there’s healing work to be done before they can express their authentic voices in writing.

If you’re making similar associations, don’t despair. It’s natural to want to avoid these qualities. It’s human nature to want to protect yourself from the pain that can come with being vulnerable.

Yet, vulnerability is not all about pain. It’s about authentic connection.

If you want to engage your audience with your writing, know that by being vulnerable, you gift your readers with a genuine, flesh-and-blood human presence from which to learn and grow. This presence makes you and your writing magnetic to the people who need you.

To help you work through any issues expressing your authentic voice, a consistent journaling and self-care practice can help. Consider reading my journaling blog series where you’ll find my FREE 10 Journal Prompts for Authentic, Powerful Writing.

Also, download my FREE Self-Care Guide for Elevated Content Writing below to help you stay the course when your writing challenges you.

Self-Care Guide for Elevated Content Writing