Why Failure is the Unsung Hero in Your Content Writing
Create life-changing content. This is one of the results I promise my clients. Although my promise is sincere, and my clients are more than capable of reaping its benefits—I can’t help but wonder…
Doesn’t the thought of writing life-changing content evoke the fear of failure?
If you’re struggling with self-doubt, overwhelm, or writer’s block, producing anything less than life-changing content could discourage you from writing at all.
But, it doesn’t have to!
Human beings fear failure when we let it define us. There’s a part of us that holds on to our failings as a measure of our worth. When we venture to write, our inner critic might tell us:
“You’re a failure. Don’t even try.”
In my FREE online course and cheat sheet on how to overcome writer’s block, I teach that failure isn’t the opposite of success, but a conduit of success. It all starts with redefining what failure means to you.
What would happen if you embraced failure as the decision to move towards new, unknown possibilities in your content writing?
Being willing to fail means knowing that you are worth the risk of voicing your most authentic, powerful self through your words. When I write content, I like to think of myself as a toddler learning to walk. In order to master walking, the toddler will fall many times. She will also rise often, building strength not despite the tumbles—but because of them. And, with a safe space to toddle, fall, and toddle again… she will walk.
I’ve decided that I, and all the writers who cross my path, are worthy of the gift of failure. When we trust ourselves to get back up and keep writing after we fail, we allow failure to bless us with new strength. And, we give ourselves permission to write better content with a truer voice.
Are you longing to write more impactful content? It’s time to make failure a part of your writing process.
Failure is ultimately a form of play. It’s an ongoing game of aligning your writing with the value you long to provide your audience. You can choose whether you’ll play with fear at the helm, or with joy. When you fail, dare to crack a smile and trust you’re on the right track just by continuing to put pen to paper.
Allow yourself to feel any discomfort from your failures, breathe through it, and keep writing. Try out these three ways to use failure to your advantage and see how your content evolves.
Start by writing something no one else will see. One of my first published poems started out as a silly journal entry on some Justin Bieber song lyrics. These lyrics consumed my mind so much as I sat down to write one afternoon that I failed to create anything of substance for what felt like ages. To my complete surprise, that journal entry led to a heartfelt ode to my mother that I published in Arizona: 100 Years, 100 Poems, 100 Poets by Stuart Watkins.
Let yourself fail in private until you stumble on something you’re called to share. Miracles can emerge from simply clearing out the clutter in your head!
Write to serve yourself first. Consider this quote by Elizabeth Gilbert in her bestseller, Big Magic: Creative Living Beyond Fear. “You're not required to save the world with your creativity... I mean it's very kind of you to help people, but please don't make it your sole creative motive because we will feel the weight of your heavy intention, and it will put a strain upon our souls.”
Your writing is strongest when you put yourself first. The more you enjoy what and how you write, the more magnetic your content grows—whether or not it’s life-changing yet.
Explore content writing as a practice of non-attachment. When you make a habit of putting your enjoyment first, you free yourself from external validation. You write and share your writing for the joy of writing and sharing—not for the outcome. This makes it easier to bounce back from failure, and it also increases your chances of gifting the world with more authentic content on a regular basis.
Writing without attachment to the results helps you embrace creation with an open, curious heart. You’ll also learn to be at peace with the fact that writing content is an ongoing journey where failure is never the end of the road.
Lean on the guidance above if you need help overcoming your resistance to writing, or if you struggle to stand up again after failing with your content. To help build your resilience as you work through the inevitable failures that come with evolving your content, make sure you have a solid self-care practice in place. Download my FREE Self-Care Guide for Elevated Content Writing below today.