The question my entrepreneur clients ask me the most is:
Do you think my message is original enough?
When I'm asked this question, I'm reminded that we work in a market saturated by people claiming to transform lives. It’s easy to grow overwhelmed by the fear of sounding like just another buzz in the noise screaming "buy ME!" from our screens.
Each of us knows that we have something valuable to offer—something life-changing. Each of us wants to know that how we write and talk about our value actually does us justice, without airbrushing our humanity to death.
And the truth is, belying my biggest FAQ are two deeper questions begging for attention.
1. Do you feel worthy enough to share your message?
The value we give our clients is US. And when we doubt our value, we deprive ourselves and those we serve of our radiance. Obscuring our innate worth will stifle and distort our message. We’ll withhold our true perspective and also the vulnerable details of our experience that show our clients we “get” them. Or, most painfully, we’ll all but refuse to talk or write about ourselves at all.
In order to work through the writer’s block that comes when we feel unworthy, I often open my writer’s workshops with the question:
What do you need to heal to write this message?
I invite you to ask yourself this question when you have at least 10 minutes of private, uninterrupted time to write your answer freely—the longer you spend writing, the better. You might be amazed at the core beliefs and old wounds that need your attention before you can fully embrace and voice your value in your business.
2. What parts of yourself are you ready to reveal in words?
Many of my clients are worried about revealing too much of themselves. This is a valid concern, given that we live in a culture where public and personal lives bleed together in an onslaught of selfies, confessional social media posts, and the feeling that nothing is truly private.
But again, what makes us valuable to our clients is US. We need to be willing to share our story so that we connect to those we want to reach.
Reflect on the following questions with people you trust and consider writing freely on them as regular journal prompts:
How do the struggles I've experienced mirror my clients' struggles?
What have I gleaned from working through these pain points that allows me to give my clients the results they urgently want?
For example, one entrepreneur I worked with is a savant in mathematics with a passion for consumer behavior that sprouted up during a shampoo commercial he saw as a little boy. He realized the customer satisfaction study on the commercial was statistically flawed. It misled viewers into believing that the shampoo was better than it probably was. Feeling betrayed and confused, he went on a quest to discover what motivated people to buy—and buy into—what's sold to them.
This story connects my client to his customers through empathy, memorably revealing the why behind his motivation for helping to empower consumers, as well as his unique abilities.
Next time you sit down to write, go to meet with a potential client, or stand up to speak in front of a crowd—know that your message always has the potential to be original. When the fear of having nothing unique to say creeps in, write out and talk out why you may be doubting your value. Then, practice telling the parts of your story that have led you to the conviction that your gifts are worth sharing. Those details are part of what make you who you are; they're what clients connect to, and ultimately, buy.
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